Interested in learning different ways to leverage the in-store experience into an on-line reoccurring sale?
Customers shop locally to have a relationship-based experience that meets their needs. These same customers may also shop on-line for efficiency or convenience. Competing effectively in today’s market requires an understanding of how to use both the face to face and on-line shopping experiences to increase your business. This workshop will explore ways to grow your customer base and complement the shop local experience with the conveniences of shopping on-line.
Join us for this session to discuss the pros and cons of pursuing an e-platform, and how to best integrate the in-store and on-line models.
This session is hosted by the Kabara Institute and will be held at Saint Mary's University Rochester at Cascade Meadow. The speaker is Christine Beech, Executive Director of the Kabara Institute for Entrepreneurial Studies. Christine’s business, teaching, research, and consulting experience are in the areas of entrepreneurship, strategic management, leadership development, contract management, succession planning, social entrepreneurship, and small business management.